Tip 5: Creating Sales Excellence

Generating new leads should be viewed as an ongoing process and integrated into your day-to-day operations for maximum impact. Some tips:

Assign lead gen responsibility – Sales and marketing teams must have defined daily/weekly goals for lead generation activities like email outreach, content creation, events etc.

Build a prospecting culture – Your sales team needs to view lead prospecting and outbound nurturing of leads as core activities, not an ad-hoc project. 

Leverage multiple lead sources – Diversity your lead generation across paid ads, organic search, referrals, events, email etc. This provides multiple inflows.

Nurture leads systematically – Have defined lead nurturing programs to move prospects from awareness stage to sales-ready e.g. email drip campaigns, free trials etc.

Monitor lead metrics – Track lead quality, volume, source, conversion rates etc. continually to identify what’s working well and areas needing improvement.

Test and refine – Keep testing new lead generation ideas and content formats to refine processes for better conversions.

Automate where possible – Tools like email automation, lead scoring, CRM can help streamline capturing and nurturing leads without manual effort.

Follow-up consistently – Set protocols for prompt, systematic follow up on all inbound leads to capitalize on initial prospect interest and intent.

In summary, new lead generation should become a core focus woven into your daily sales and marketing rhythms for sustained business growth.